For beneath the distinctive Peugeot body shell lies a platform and 1-litre petrol power plant shared by both the new Toyota Aygo and Citroen C1.
All three vehicles are bolted together at a new £1bn factory in the Czech Republic.
The factory, a joint venture between Toyota and Peugeot-Citroen, allows economies of scale which the motoring giants should, in theory, pass on to motorists.
A similar arrangement has already seen a platform-sharing arrangement between the Mitsubishi Colt and Smart ForFour, while at the other end of the scale the new Bentley Flying Spur is to be constructed at the Dresden factory purpose-built for creation of the Volkswagen Phaeton.
But is this good news for buyers - or are they increasingly being sold the same products dressed up in different clothes? A spokesman for the Society of Motor Manufacturers and Traders says: "This kind of operation keeps prices low and allows manufacturers to compete in what is a very tough global market.
"Underneath the surface is the same engine and platform, but the C1 is a very different car to the Aygo and the 107.
"What happened to MG Rover shows us the economic realities facing manufacturers. This is the kind of thing they must do in order to remain in business."
