IT seems that it has to be a new Mazda when it comes to soft-top motoring.
The Japanese company has sold out of all 300 of the special launch editions of its new-look MX-5 sports car, which went on sale this week.
Customers have been queuing on the pre-launch website for the iconic sports car, which went on sale this week, with nearly 500 orders in total since the site went live in August.
By tracking orders, Mazda UK knows that men edge out women buyers by 57.4 per cent to 42.6 per cent while the most popular colour is red - over 50 per cent, followed by grey at 21 per cent.
It is also clear that the overwhelming majority are replacing their 'old' MX-5s with new - not surprising since members of the MX-5 Owners' Club were given exclusive access to the car electronically from July.
Owners
Such was the interest in the new sports car in this first month of availability that new members joined the Owners' Club so that they, too, could start to place orders of the special launch edition.
The launch Special Edition is based on the Sport model but with lots of extras and red leather trim.
It costs £19,995 and potential buyers are asked to place a "sensible" deposit, typically £1,000.
MX-5 pricing for the five-model range was announced as the public pre-launch website went live on August 1 starting at £15,600 for the 1.8i rising to £18,900 for the 2.0i Sport.
"We want to maintain the MX-5's position as the affordable roadster," said Mazda sales director Jeremy Thomson. "We have 55,000 MX-5 owners in the UK who we want to keep and get them to move onto the third generation of one of the world's most iconic sports cars."
