Double award for putting Manchester on the map
AN advertising campaign which promotes Manchester by evoking images of other famous cities has picked up two industry awards.
The 'This Is Manchester' campaign was devised by Manchester advertising agency BDHTBWA on behalf of Manchester City Centre Management Company.
The campaign won a Bronze Award and Most Original Paper in the recent IPA AREA Ad Effectiveness Awards held in Birmingham.
The campaign paper demonstrated how the high-impact campaign achieved its objectives of having a positive effect on attitudes and awareness of the City Centre, consequently attracting more people to visit.
Images used in the adverts; which have all been shot using a LOMO camera, are designed to challenge perceptions of Manchester, using comparisons to cities all over the world, including Sydney, Paris, Hong Kong and Vienna, in a bid to prove that Manchester has cultural offerings to rival any city.
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