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ALL FOR IT: Lynn Grady
ALL FOR IT: Lynn Grady
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Cash-back cosmetic surgery storm

Clarissa Satchell and Dean Kirby
5/ 8/2005

A COSMETIC surgery firm has launched a supermarket-style loyalty card for regular customers.

Manchester-based Transform has already faced criticism for selling Christmas gift vouchers for breast implants and for inviting cameras into surgery for a reality TV show.

Now the company, which has clinics in Manchester city centre, Bowdon and Gatley, has come up with the cash-back loyalty offer.

Every customer who has four non-surgical treatments gets £200 to spend on another treatment.

Critics say the move turns cosmetic surgery into a disposable commodity.

But Transform marketing director Elizabeth Dale said: "I don't think it will encourage anyone to have something they wouldn't have considered because the type of customer we are targeting has repeat treatments.

Botox

"I would love to say we came up with the idea ourselves but it came from our customers, who said to us: `Don't we get anything back for being loyal customers?'

"On average, our customers come to Transform for one or two non-surgical treatments every month."

Lynne Grady, 51, from Golborne, has had four treatments at Transform, including botox and line and lip-filling injections.

She said: "I think it's a wonderful idea. I think I am going to put my discount towards having a dermabrasion, which is a skin peel."

The British Association of Aesthetic Plastic Surgeons, a not-for-profit organisation established to advance the practice of aesthetic plastic surgery for public benefit, voiced concerns.

Patrick Mallucci said: "I am shocked at the way people are encouraged to seek plastic surgery as if it were a commodity, like a handbag or a tie.

"The public need to be reminded that plastic surgery is a serious decision and requires thorough consideration - how many `air miles' you'll get shouldn't be a part of it."

What do you think of the cash-back loyalty scheme? Have your say.


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Most recent 1 of 1 user comments

   Some of the horrors I see walking about during daylight hours in my opinion should be forced to have cosmetic surgery or at least stay in during the day.
Paul, Stockport
6/08/2005 at 17:05

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